Step 1
Discover
Fetch public HTML, response headers, robots.txt, sitemaps, internal links, and page status.
The scan starts by understanding what is reachable before it scores anything.
Website audits designed to optimize potential
Scan public pages for SEO, AEO, GEO, crawler access, structured data, WCAG, and ADA-readiness signals. Get a practical fix list before investing in deeper web work.
From scan to repair plan
Optimize is built for business decisions, not abstract diagnostics. It shows where the problem appears, why it matters, and what action should happen next.
Step 2
Inspect
Review metadata, index controls, canonical signals, schema, headings, images, and linking.
Findings are tied to the pages where the scanner found the problem.
Step 3
Prioritize
Separate sitewide patterns from one-off page problems, then rank by severity and affected pages.
The output is meant for repair planning, not vanity scoring.
Step 4
Export
Copy text for your team or regenerate a branded PDF report without permanently saving PDFs.
Text reports stay temporary, and large scans can complete in the background.
Page-level fixes
What needs work on each audited URL, with evidence and suggested next action.
Sitewide patterns
Repeated problems grouped so template, navigation, content, or component fixes can be planned once.
Temporary archive
Text reports stay available for up to 30 days. PDFs regenerate in the browser and are never saved.
What the search scores mean
Optimize separates search readiness into SEO, AEO, and GEO because each one answers a different business question: can engines find the page, can answer systems use it, and can AI-assisted discovery understand who should be associated with it?
1
SEO
Can search engines find, crawl, index, and present this page correctly?
2
AEO
Can answer-style search experiences extract a useful response from this page?
3
GEO
Can AI-assisted discovery connect the brand, evidence, and topic clearly?
Signal 1
SEO
Search engine optimization
Can search engines find, crawl, index, and present this page correctly?
SEO helps search engines crawl, understand, index, and present your pages while keeping the page useful for real visitors.
Crawl accessMetadataIndex controlsInternal links
What Optimize checks
Optimize reviews titles, descriptions, indexability, internal links, canonicals, robots directives, structured data, and page-level content signals.
Reference: Google SEO Starter GuideSignal 2
AEO
Answer engine optimization
Can answer-style search experiences extract a useful response from this page?
AEO makes important answers easy to extract, summarize, and cite in answer-style search experiences and AI-assisted search features.
Direct answersQuestion headingsDefinitionsReadable lists
What Optimize checks
Optimize looks for direct answers, question headings, definitions, lists, comparisons, snippet controls, and content blocks that clearly answer user intent.
Reference: Google AI features guidanceSignal 3
GEO
Generative engine optimization
Can AI-assisted discovery connect the brand, evidence, and topic clearly?
GEO focuses on whether AI-assisted search systems can connect your brand, entities, claims, and supporting evidence to the right topic.
Entity consistencySchemaSource supportAI crawler access
What Optimize checks
Optimize reviews entity consistency, schema, sameAs signals, author and publisher cues, source links, freshness, unsupported claims, and AI crawler access.
Reference: Google structured data guidanceAccessibility report basis
Accessibility standards in the report
Optimize reports are based on public-page evidence and recognized accessibility references. They help teams prioritize technical work before legal review, manual testing, or deeper remediation.
LIMIT
Important limit
Use the score as a technical baseline
- Automated checks can find many HTML, metadata, CSS, and content issues, but they cannot prove every keyboard path, screen reader announcement, zoom state, media alternative, custom widget state, or legal requirement.
- AAA is especially strict. A green automated contrast or motion check does not mean full AAA conformance unless every manual AAA criterion has also been reviewed.
- Optimize reports should be treated as a technical baseline and repair plan, not accreditation, certification, legal advice, or a replacement for human accessibility testing.
WCAG
Referenced standard
Web Content Accessibility Guidelines
WCAG is the W3C accessibility standard organized around perceivable, operable, understandable, and robust content. Optimize checks WCAG A, AA, and AAA success criteria as technical triage, then flags criteria that still need manual or rendered review.
ADA
Referenced standard
Americans with Disabilities Act readiness
ADA readiness is legal-context dependent, so Optimize does not certify compliance. The report uses WCAG A and AA evidence to help teams prioritize accessibility fixes before legal or manual review.
Paid tiers
Subscribe monthly through Stripe. You can manage or cancel your plan yourself, and paid access continues until the end of the current billing period.
Starter
$5/month
For owners who need one focused website check each week.
Subscription behavior
Self-service billing through Stripe. Cancel mid-month and access remains available through the paid period.
- 1 scan credit accrues each billing week
- Unused credits roll over until the 4-scan billing-month reset
- Same-origin site crawl scans
- SEO, AEO, GEO, WCAG, and ADA-readiness checks
- Recent report history
Growth
Active teams$30/month
For teams improving several pages or checking progress weekly.
Subscription behavior
Self-service billing through Stripe. Cancel mid-month and access remains available through the paid period.
- 3 scan credits accrue each billing week
- Unused credits roll over until the billing-month reset
- Same-origin site crawl scans
- SEO, AEO, GEO, WCAG, and ADA-readiness checks
- Recent report history
Unlimited
$50/month
For ongoing optimization work without scan caps.
Subscription behavior
Self-service billing through Stripe. Cancel mid-month and access remains available through the paid period.
- No scan limit
- Same-origin site crawl scans
- SEO, AEO, GEO, WCAG, and ADA-readiness checks
- Recent report history
Which plan fits?
Pick the plan based on scan frequency. If the report reveals work your team cannot handle, Echo Effect can help turn findings into website improvements.
Plan match guide
Match the subscription to how often you need a fresh audit, not the size of the company.
Credits reset on the billing-month cycle for capped plans.
| Use case | Recommended plan | Starter | Growth | Unlimited |
|---|---|---|---|---|
01Check one priority page | Best plan Starter One scan credit accrues each billing week, unused credits roll over, and credits reset each billing month. | Best fit | Extra capacity | Overbuilt |
02Track several pages while improving content | Best plan Growth Three scan credits accrue each billing week and roll over during the billing month. | Too tight | Best fit | Works |
03Run ongoing audits across many pages | Best plan Unlimited No scan cap for frequent technical and content reviews. | Too limited | Capped | Best fit |
01
Use case
Check one priority page
Recommended plan
Starter
One scan credit accrues each billing week, unused credits roll over, and credits reset each billing month.
StarterBest fit
GrowthExtra capacity
UnlimitedOverbuilt
02
Use case
Track several pages while improving content
Recommended plan
Growth
Three scan credits accrue each billing week and roll over during the billing month.
StarterToo tight
GrowthBest fit
UnlimitedWorks
03
Use case
Run ongoing audits across many pages
Recommended plan
Unlimited
No scan cap for frequent technical and content reviews.
StarterToo limited
GrowthCapped
UnlimitedBest fit